WHERE EMPOWERMENT MEETS CULTURE - JEWELLERY AND APPAREL THAT REPRESENTS YOU.
PODEROSA was created with culture and empowerment in mind. It is inspired by all the women I was raised looking up to - their stories, their strength and resilience, and the wisdom they continuously shared. The goal is to empower people with stories, motivation, and everything in between. Poderosa is also all about empowerment and celebrating who we are and where we come from.
Embracing my roots.
I have always been proud to be an Ecuadorian woman who is passionate about her culture. Starting Poderosa was a way to spread the love I have for my culture and give others the opportunity to do the same.
Growing up in an area in London where there were not many Latinos, I never really embraced my culture the way I wished I could.
So I thought why not start by providing items that allow people to embrace their roots and who they are wherever they go - in a fashionable and affordable way of course. An oversized Tee and jewellery are such statement pieces so I thought it was the perfect everyday way to do so.
CARRY A LITTLE REMINDER OF ‘HOME’ EVERYWHERE AND ANYWHERE.
Always remember, you are poderosa!